Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness

Recommender systems (RSs) are widely utilised across industries as tools to provide users with recommendations based on their preferences. This paper reports an examination of the influence trusting beliefs behavioural intentions reuse RSs, emphasising effects trust propensity, perceived usefulness and product type. A distinctive contribution this study is research model, which integrated antecedent beliefs. Data collected in Australia 366 participants were used. new approach (MICOM PLS-MGA) was performed assess moderating effect The results indicate that propensity has a positive significant direct consumers’ ongoing relationship. also suggest RSs positively significantly affect intention RSs. Perceived more important compared predicting Trusting partially mediate impact showed insignificant difference between different types Australian These have implications for design